With over 25 years of industry experience at companies like GE and Philips, D. N. Trivedi brought his deep expertise and passion for sales to lead our company as its first CEO. A visionary leader, he played a pivotal role in shaping and growing the business from its inception. Under his leadership, the company expanded its reach to over 1,000 towns, established 4,000+ selling points, grew its product portfolio to 400+ SKUs, and scaled to 150+ employees across 20+ branch offices. Known for his transformational leadership style, Trivedi is both a coach and a caring mentor, inspiring teams to achieve success while fostering a supportive work environment.

Tumpa Roychoudhury is the first Business Head of our company, bringing over 19 years of industry experience from her tenure at the Piramal Group. A finance professional at heart, Tumpa played a pivotal role in shaping the company's processes and operational rules from the outset. She has a strong expertise in managing business finances, accounting, and operations, ensuring the company's financial health and operational efficiency.

One of her major milestones was leading the digital transformation of the company by spearheading the implementation of ERP systems and overall system development, greatly enhancing efficiency and data-driven decision-making. Known for her commanding and pacesetting leadership style, Tumpa drives high performance and excellence across the organization.